Cape Fraser Content

Executive ghostwritingThought leadershipCorporate storytelling

Build a . Ghost the clichés.

Alexandra Frize-Williams, founder of Cape Fraser Content

Hi, I'm Alexandra, a ghostwriter and communications strategist (ex-CNBC, ex-Oliver Wyman), with no patience for AI-regurgitated beige.

I write the articles, speeches and posts that busy leaders don't have time to write, in a voice their own colleagues would swear was theirs. On their very best day.

For 12+ years I've done this for CEOs, founders and managing partners across Europe, Asia and the US, from Oliver Wyman's European leadership to CNBC's global clients. I know how sign-off works, where the sensitivities lie, and how to make a complex idea worth reading.

Investors Google you before they take the meeting. What do they find?

Who I work with

What I offer

Experience includes
  • CNBC
  • Oliver Wyman
  • The Clermont Group
  • Chandler Foundation
  • Holmusk
  • PADI
  • magniX
  • University of
    Cambridge

Working together

How I work

The easiest 30 minutes of your week, and ideally the best writing you'll put your name to.

  1. We talk.

    One relaxed conversation, or a few, to understand what you think, how you speak and what you want people to take away. I do the background research, so you don't need to brief me on the basics.

  2. I write.

    A first draft built around your ideas and your way of putting things, ready for you to react to, not rewrite.

  3. We refine.

    I edit until it's right, then help it through approvals and onto the page, the screen or the podium.

Everything stays confidential. Ghostwriting only works if nobody knows I was there.

And AI? I use it the way a good researcher uses a library: to get further, faster. But the thinking is yours, and the judgement, the craft and final words are mine.

Who I work with

Writing support for the people behind the ideas

CEOs & Senior Executives

  • Shape a point of view that sets you apart in your industry, and share it with conviction.
  • Make complex ideas clear and compelling, from articles and opinion pieces to speeches and leadership messages.
  • Find an authentic voice that reflects your personality, expertise and perspective.

Founders & Entrepreneurs

  • Tell the story of what you're building in a way investors, clients and future hires remember.
  • Develop compelling brand messaging, website copy and founder-led content that captures what makes your business different.
  • Establish a distinctive public voice without losing valuable time running your business.

Businesses & Brands

  • Website and brand copy that explains what you do, clearly and memorably.
  • Thought leadership, newsletters and LinkedIn content that keep your business visible and credible.
  • Senior writing support when your in-house team is stretched, from someone who knows corporate communications from the inside.

Services

What I offer

  • Content Strategy

    Working out what you should be saying, who needs to hear it and where to publish it.

  • Executive Ghostwriting & Thought Leadership

    LinkedIn posts, articles, op-eds and newsletters in your voice, one-off or on a monthly retainer.

  • Speeches & Executive Communications

    Keynotes, speeches and leadership messages for important moments.

  • Founder & Company Stories

    The story of what you're building, told in a way people remember.

  • Website & Brand Copy

    Clear, distinctive copy that reflects your business, audience and ambitions.

  • Comms Team Support

    Senior writing support for in-house teams with more to say than time to say it.

Explore services in more detail